Resume
Experience
With over 10 years of experience in various creative roles, ranging from startups to large corporations, I've worked across industries such as e-commerce, automotive, and beverage companies, gaining a wealth of expertise.
Roles
Creative Director
Art Director
Marketing Manager
Web Designer
Senior Graphic
Graphic Designer
Top Design Tools
Photoshop
Illustrator
InDesign
After Effects
Final Cut Pro
WordPress
Adobe Express
Canva
Asana
Speciality
Brand Identity
Creative Direction
Team Leadership
Web
Marketing
Digital Advertising
Packaging
Video Editing
Social Media
Print Production
Content Creation
Creative Director
Rapid River Beverage Co.
Grand Rapids, MI
March 2022 - January 2025
Formerly known as Sip Shine, we have rebranded to our new name: Rapid River Beverage Co.
Brand Identity & Management
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Collaborated with the CEO to develop a cohesive brand identity, including colors, logo, typography, and imagery for Rapid River Beverage Co. and Rapid River Stillhouse.
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Approve all brand-related items, such as outdoor signage, to ensure quality and consistency.
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Enforced brand guidelines across internal teams and external collaborators to maintain uniformity.
Social Media Marketing
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Launched and grew Stillhouse social media accounts, increasing Facebook followers to 3.2k and Instagram followers to 1.7k within two months.
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Created and scheduled daily content, including posts promoting live music, food, drinks, and merchandise.
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Engaged with customers through comments, interactions, and direct messages to improve customer satisfaction.
Digital Marketing & Analytics
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Monitored analytics across social media, Google, and email campaigns to refine marketing strategies.
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Designed and implemented marketing campaigns and budget plans for Rapid River.
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Managed press release distribution across website and social media platforms.
Product & Print Design
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Designed premium product labels for spirits, wines, and specialty beverages, incorporating embossing, spot varnish, and foiling.
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Developed marketing materials, including flyers, banners, window clings, and posters for events and promotions.
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Worked closely with vendors to ensure all designs adhered to brand standards.
Retail & Merchandising
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Collaborated with the Experience Director to establish a retail section, designing merchandise such as branded apparel and promotional items.
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Managed vendor relationships for screen printing, uniform design, and retail product development.
Web Design & Content Creation
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Designed website layouts and worked with a web agency to implement brand-aligned designs.
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Created digital assets, including banners, product imagery, and engaging video content for social media and web use.
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Managed website updates, ensuring timely messaging and promotions.
IT Administration & Compliance
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Administered Google Workspace accounts, including email migrations and setup for the company's launch.
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Ensured regulatory compliance for product labels, managing the approval process for spirits and wine formulas.
Sales Collaboration
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Partnered with the sales team to create promotional materials and marketing campaigns that drove sales growth.
Content Creation Expertise
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Produced high-quality visual content, including product photography and video edits, to support marketing initiatives.
Skills & Tools
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Over 10 years of experience with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
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Expertise in the alcohol and beverage industry, staying current with trends and regulatory requirements.
Reason for leaving: The position was eliminated due to budget constraints.
Sip Shine
Brand Development
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Developed the rebranding of Sip Shine and launched two whiskey brands, Kyodie, and Gannett Peak, including marketing strategy, imagery, website development, and packaging design.
Brand Consistency
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Ensured team members and external collaborators adhered to brand guidelines, maintaining consistency across all marketing and design materials.
Team & Vendor Management
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Supervised social media staff and coordinated with outsourced vendors to maintain brand guidelines, meet deadlines, and ensure high-quality deliverables.
Marketing Campaigns
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Partnered with the Marketing Director to plan and implement Facebook ad campaigns and email marketing initiatives, leveraging analytics to optimize performance.
Social Media
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Managed three distinct brands across multiple platforms, creating daily content, running follower-growth campaigns, and promoting events effectively.
Graphic Design
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Designed marketing and sales materials, branding guidelines, banners, and event booths for partnerships with major stadiums such as Miami Marlins and Tampa Bay Rays.
Print Production
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Designed and coordinated printing projects, including product labels, sales materials, event signage, and merchandise such as t-shirts and display racks for retailers like Meijer.
Web Content Creation
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Developed website assets, including banners, product imagery, and other digital materials to support brand presence.
Content Creation
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Produced high-quality visual content, including photography, product placement shoots, and engaging video edits for social media and web use.
Regulatory Compliance
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Designed and submitted multiple spirits labels for TTB approval, ensuring adherence to industry regulations under tight deadlines.
Graphic & Web Designer / Marketing
The Hideaway at Bois Blanc Island Bed and Breakfast
Grand Rapids, MI
January 2021 - January 2023
Brand Identity
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Developed a new brand identity
Social Media Marketing
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Operate all social media platforms
Digital Marketing & Analytics
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Designed and set up marketing ads. (Facebook, and Google ads)
Product & Print Design
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Provides design and marketing content. (print, web, and social media graphics)
Retail & Merchandising
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Designed and produced merchandise for the gift shop.
Web Design & Content Creation
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Designed and developed a website that takes bookings from multiple channels (website, Airbnb, and Vrbo) to auto-sync to one calendar to avoid double bookings
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Maintains and updates all website content.
Reason for leaving: This was a contract position that ended upon completion of the contract term.
Media & Graphic Designer
Berlin Raceway and Entertainment Complex
Grand Rapids, MI
October 2019 - October 2020
Graphic Design
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Created cohesive branding assets across print, web, mobile, and video ranging from brochures and packaging to responsive websites, social media content, and animated promotional videos.
Pre-Press
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Manages all printing including banners, posters, and promotional items.
Marketing & Analytics
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Developed and organized a comprehensive marketing plan, coordinating with each media outlet such as radio, television, and print to ensure a cohesive and effective strategy across all platforms.
Events
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Developed and provided a wide range of design and marketing content tailored to each event, ensuring visual consistency and effective communication across all promotional materials and platforms.
Social Media
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Manage and operate all social media platforms, engaging with a combined audience of 35,000 followers to create meaningful interactions and enhance brand visibility.
Web Design & Content Creation
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Regularly maintains and updates all website content, ensuring that information is current, accurate, and aligned with the brand’s messaging and goals.
Reason for leaving: The position was terminated due to the impact of COVID-19.
Corporate Graphic Designer / Marketer
Spartan Motors, Inc
Charlotte, MI
May 2017 - August 2019
Graphic Design
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Led the development of key projects, including the creation of the company referral program, the implementation of digital signage solutions, and the design and launch of the company store website (shop.spartanmotors.com), enhancing both customer engagement and online sales.
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Designing across various media outlets, including social media platforms, websites, online marketing campaigns, billboards, and promotional merchandise, to ensure a consistent and impactful brand presence.
Events
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Provided support for more than 80 event shows each year, contributing to the planning, coordination, and execution of each event to ensure their success.
Marketing & Analytics
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Worked closely with various departments and marketing team members, collaborating on multiple projects to ensure seamless execution and alignment with overall business objectives.
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Collaborated closely with team members to achieve nine consecutive profitable quarters, driving significant growth in company sales and contributing to the overall success of the business.
Branding
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Creates both print and digital designs for all segments and facilities across the country, ensuring consistent branding and effective visual communication for a nationwide audience.
Reason for leaving: This position was eliminated due to a shift in the company’s marketing strategy.
Digital Marketing Specialist
Turnkey Merchandise Programs, L.L.C
Battle Creek, MI
May 2016 - May 2017
Email Marketing
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Designed email marketing graphics and regularly updated website visuals to ensure fresh, engaging content that aligns with current campaigns and branding.
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Responsible for coding and scheduling daily email campaigns, ensuring timely delivery and proper functionality across all platforms.
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Designed and developed landing pages, created promotional codes, and crafted various email promotions to drive customer engagement and sales.
Product Photography
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Captured high-quality product photography to showcase items in the best light, ensuring they align with brand aesthetics and appeal to customers.
Graphic Design
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Designed custom graphics for well-known nationally recognized brands including Miller Coors, Campbell’s Soup, Kellogg’s, USA Hockey for the 2018 Winter Olympics, Autism Speaks, and Case IH, helping enhance brand presence and marketing efforts across various platforms.
Reason for leaving: Accepted a position at Spartan Motors, Inc.